International Journal of Advanced Research in Arts, Science, Engineering & Management (IJARASEM)

(A High Impact Factor, Monthly, Peer Reviewed Journal)

Article

TITLE The Role of Social Media in Building brand Loyalty for Small Businesses
AUTHOR Shilpa Mary, Sachin K Parappagoudar, Pearly D, Vaibhav M Gowd, Amith P Jain, Gunj A Shah Professor, Dept. of Management, JGI Centre for Management Studies, Bengaluru, India Dept. of Management, JGI Centre for Management Studies, Bengaluru, India UG Stu
PUBLICATION DATE 2025-03-26
VOLUME 12
ISSUE 2
PDF 29_The Role.pdf