The Role of Social Media in Building brand Loyalty for Small Businesses

(A High Impact Factor, Monthly, Peer Reviewed Journal)

Article

TITLE	The Role of Social Media in Building brand Loyalty for Small Businesses
AUTHOR	Shilpa Mary, Sachin K Parappagoudar, Pearly D, Vaibhav M Gowd, Amith P Jain, Gunj A Shah Professor, Dept. of Management, JGI Centre for Management Studies, Bengaluru, India Dept. of Management, JGI Centre for Management Studies, Bengaluru, India UG Stu
VOLUME	12
ISSUE	2
PDF	29_The Role.pdf