TITLE | The Role of Social Media in Building brand Loyalty for Small Businesses |
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AUTHOR | Shilpa Mary, Sachin K Parappagoudar, Pearly D, Vaibhav M Gowd, Amith P Jain, Gunj A Shah Professor, Dept. of Management, JGI Centre for Management Studies, Bengaluru, India Dept. of Management, JGI Centre for Management Studies, Bengaluru, India UG Stu |
PUBLICATION DATE | 2025-03-26 |
VOLUME | 12 |
ISSUE | 2 |
29_The Role.pdf |