- Wednesday, Oct 22nd, 2025
International Journal of Advanced Research in Arts, Science, Engineering & Management (IJARASEM)
(A High Impact Factor, Monthly, Peer Reviewed Journal)
(A High Impact Factor, Monthly, Peer Reviewed Journal)
| TITLE | Research Paper: Role of Emotional Branding in Consumer Decision |
|---|---|
| AUTHOR | Shilpa Mary, Dr. Sachin K. Parappagoudar, Aneesh Sameer Ganekar, Arihant Jain, Aarya Aher , Rakshith Shankla Assistant Professor, Faculty of Management, Jain (Deemed-to-be University), Bengaluru, Karnataka, India Assistant Professor, Faculty of Manageme |
| PUBLICATION DATE | 2025-03-28 |
| VOLUME | 12 |
| ISSUE | 2 |
| 36_Research Paper.pdf |
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