TITLE | Nostalgia Marketing in Advertising |
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AUTHOR | Akshat Srivastava, Dr. Sabeeha Fatima PG Student, Amity Business School, Amity University Lucknow, Lucknow Campus, Uttar Pradesh, India Assistant Professor, Amity Business School, Amity University Lucknow, Lucknow Campus, Uttar Pradesh, India |
PUBLICATION DATE | 2024-07-20 |
VOLUME | 11 |
ISSUE | 3 |
26_Nostalgia.pdf |