International Journal of Advanced Research in Arts, Science, Engineering & Management (IJARASEM)

(A High Impact Factor, Monthly, Peer Reviewed Journal)

Article

TITLE Generative AI and its Role in Personalized Experiences and Marketing
AUTHOR Marco Rossi, Giulia Bianchi, Lorenzo Romano Department of Information Technology, University of Messina, Italy
PUBLICATION DATE 2025-04-14
VOLUME 12
ISSUE 2
PDF 54_17_Generative AI.pdf