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International Journal of Advanced Research in Arts, Science, Engineering & Management (IJARASEM)

(A High Impact Factor, Monthly, Peer Reviewed Journal)

Article

TITLE Advertising Appeal and Consumer Behavior: A Study
AUTHOR Rahul Tiwari Assistant Professor and Head of Department, Department of Journalism and Mass Communication, Anjaneya University, Nardaha, Raipur, India
PUBLICATION DATE 2023-09-18
VOLUME 10
ISSUE 5
PDF 20_Advertising.pdf