• Thursday, Apr 2nd, 2026

International Journal of Advanced Research in Arts, Science, Engineering & Management (IJARASEM)

(A High Impact Factor, Monthly, Peer Reviewed Journal)

Article

TITLE A Study on Social Media Addiction, Consumer Awareness of Digital Marketing and Influencer-Driven Buying Behaviour in Churu District
ABSTRACT The rapid growth of digital technologies and internet access has transformed the marketing landscape in India. Social media platforms have changed how consumers interact with brands, access information, and make purchasing decisions, making digital marketing a key component of modern business strategies. Therefore, the present study aims to examine social media addiction and dependency, assess digital marketing awareness, and analyze the impact of social media influencers on consumers’ buying behavior in Churu district.
AUTHOR Harsha Soni, Dr. Suman Narnolia Research Scholar, Department of Commerce, SKD University, Hanumangarh, India Assistant Professor, Department of Commerce, SKD University, Hanumangarh, India
VOLUME 13
ISSUE 2
PDF 3_A Study on Social Media Addiction, Consumer Awareness of Digital Marketing and Influencer-Driven Buying Behaviour in Churu District.pdf
KEYWORDS
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