International Journal of Advanced Research in Arts, Science, Engineering & Management (IJARASEM)

(A High Impact Factor, Monthly, Peer Reviewed Journal)

Article

TITLE A Study on How Rebranding of Air India Changed Customers Perceptions
AUTHOR Anjali Baid, Vaibhav Goutham Suresh, Karthik Kudkuli Post-Graduate Student – MBA (Aviation Management), Faculty of Management- CMS Business School, JAIN (Deemed to be University), Bengaluru, India Deputy Director- School for Aviation and Aerospace
PUBLICATION DATE 2024-05-03
VOLUME 11
ISSUE 2
PDF 127_A Study.pdf