TITLE | A Study on How Rebranding of Air India Changed Customers Perceptions |
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AUTHOR | Anjali Baid, Vaibhav Goutham Suresh, Karthik Kudkuli Post-Graduate Student – MBA (Aviation Management), Faculty of Management- CMS Business School, JAIN (Deemed to be University), Bengaluru, India Deputy Director- School for Aviation and Aerospace |
PUBLICATION DATE | 2024-05-03 |
VOLUME | 11 |
ISSUE | 2 |
127_A Study.pdf |